HEB acquires the Home By HEB department in New Braunfels

The store is the first to welcome the new home department, which will include many Texan brands and products.

NEW BRAUNFELS, Texas – The latest HEB location in New Braunfels features two new concepts for the store.

the new store on Walnut Avenue will feature a “Home by HEB” department and a new two-story True Texas BBQ restaurant. The store will be 122,000 square feet.

The store will be the first to welcome the new home department, which will include many Texan brands and products. The department will include home textiles, decor, furniture, leather goods, and wood and antler art.

“We are excited to bring a new HEB store to New Braunfels, which introduces our customers to exciting features and departments that are firsts for our business,” said Julie Bedingfield, HEB Public Affairs Manager.

The store will also include the True Texas BBQ restaurant, which was named the best barbecue chain in Texas by Texas Monthly. Indoor dining will be available on both levels of the restaurant.

“With an enhanced in-store experience and a commitment to superior service and selection, this new store is designed to meet the needs of this growing community and provide our customers with the best we have to offer,” said said Bedingfield.

Construction has officially begun on our brand new store coming to Georgetown in Spring 2023! We are impatient to…

posted by HEB on Wednesday, May 4, 2022

The new store will operate seven days a week from 6 a.m. to 11 p.m.

Other features of the new store include:

  • Larger HEB sidewalk area with more spotlights
  • Nearly 30 check kiosks equipped with self-service checkouts for fast customer service
  • Meal Simple department with chef-inspired meal options for simple meal planning
  • Sushiya offers artisan sushi prepared daily in-store
  • Healthy Living department featuring bulk items, sports nutrition and more
  • A bakery department offering handmade artisan breads, cakes and Tortillería for fresh homemade tortillas
  • A large selection of craft and imported beers and wines from around the world
  • Full-service HEB pharmacy (drive-thru coming soon)
  • A produce section with expanded organic and Texas-grown selections and a wide assortment of fresh cut and ready-to-serve fruits and vegetables
  • Blooms floral department with certified floral designers